Latest

Angler comparing lure to live shad held in hand while reading lake surface at dawn

Why Most Lure Anglers Match the Hatch Wrong

Alfredo Ramses - May 29, 2026

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Fishing guide lip-hooking a live minnow on an Aberdeen hook over an aerated bait bucket at dawn

Stop Killing Your Minnows—Rig Them Like a Guide Does

Alfredo Ramses - February 9, 2026

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Angler rigging live bait with circle hook for offshore fishing, demonstrating proper hook placement technique

Bait Swimming Back to the Boat? Fix Your Hook Placement

Alfredo Ramses - January 27, 2026

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Bait & Lure Presentation

Home Bait & Lure Presentation

Presentation over selection: matching the hatch properly, hook placement that keeps bait swimming naturally, and rigging minnows the way guides do.

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